Branding
Design
Positioning
The Bonanza Studios website needed a new, fresh, and playful look, and here I come! I was a lead designer on branding, visuals, and design.
Product Page
Before
Problem
The previous website failed to showcase our full potential, it was:
Laden with dense text
Lacking the vibrancy and creativity expected from a design-focused entity
Instead of showcasing our expertise, it merely talked about it, failing to captivate possible clients.
After
Solution
I adopted a playful and engaging approach, focusing on visually compelling elements like:
Explanatory images (agency's past projects)
Partner testimonials
Interactive features
These components were positioned to instill trust and enhance user engagement throughout the site.
Sketching Ideas
Navigating differing opinions, with people offering diverse perspectives posed challenges, but our goal was to create a cohesive design. So, to tackle this, I:
Facilitated open discussions
Actively listened to all team members
Emphasized alignment with our goals
Through collaborative effort and iterative refinement, we overcame these challenges, showcasing the power of effective communication and teamwork.
Homepage
Generating 3x revenue in 4 months by revamping online sales funnel and product strategy
Product Strategy & Growth
Marketing
UX & Web Design
Low-code Dev
Collaborated to reshape an existing product and ideated, researched, and developed 2 brand-new products for a global insurance company.
Guided emerging designers by redesigning poor user experiences and providing weekly tips and insights
UX Design
Community Engagement
Improved underperforming websites and apps, transforming them into user-friendly experiences, each accompanied by a case study highlighting the impact of design on user-brand interactions.
